Bolstered by consistent messaging and a platform play instead of a product, ServiceNow has continued to evolve and inspire confidence. TheCUBE hosts John Furrier and Dave Vellante shared their predictions for ServiceNow’s future as they wrapped up their second day of coverage at Knowledge 15.

ServiceNow Positives

Some main benefits of ServiceNow include its cloud-native, real time, and asynchronous features. “ServiceNow will get bigger and bigger,” predicted Furrier, because “their moves are damn good.” The combination of “enterprise and cloud,” he continued, allows ServiceNow to expand on their base. “This is a bonfire platform,” he said, and “if the competitors aren’t smart, they’ll get burned.”

Furthermore, Furrier was impressed with the fact that the founder and current CPO of ServiceNow, Fred Luddy, is still “in the boat.” Luddy’s personality and attitude is a big plus for the company because, Furrier said, “he has a love affair with his customers.”

Overcoming Challenges

Since attending his first Knowledge event in 2013, Vellante said he’s been keeping an eye on a few “gaps” in their company. In fact, Vellante said that ServiceNow has “executed on ever single gap” including: “mobile, more ecosystem development, more customers adopting a single CMDB.”

Vellante predicted that ServiceNow’s ecosystem is “going to explode.” Right now, he said, they shouldn’t “worry about competing,” instead they should “worry about creating.” Furrier chimed in to add, “if the growth goes massive, the management team has to be ready for that.”

Good Signs and Strategic Moves

If anything, Furrier suggested that ServiceNow should continue its current efforts and then “double down” on attracting developers. Developers, he said, are “the canary in the coal mine.” If ServiceNow is highly attended to the data coming from the developers, it will enhance the company’s opportunity to appeal to the enterprise. Furrier commented that he believes ServiceNow should run CreatorCon, a post-ServiceNow-conference educational event, as a “full-on conference” in order to build outreach and “get people coding.”

Watch the full segment below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of ServiceNow Knowledge 15.