The Federation is architected by design to offer choice, said Pat Gelsinger, CEO of VMware, Inc., who stopped by theCUBE during EMC World 2015. Gelsinger told theCUBE hosts John Furrier and Dave Vellante that one of those key choices is “enterprise hybrid Cloud.” It’s what Gelsinger considers “the best of the best integrated together.”

Integration means that customers, who Gelsinger noted are “diminishing their number of vendors,” don’t have to lock in to just one vendor but still get the benefits of working with products that function well together. To ensure its product is an excellent fit for just for the about any IT department or developer, Gelsinger said it “builds enough flexibility at the infrastructure layer.”

Furthermore, Gelsinger added that VMware recently made a Cloud-native announcement: VMware is building in optimization to handle optimization for the containers, the management and the NSX integration.

VMWare offers three different models for Cloud, managed, private and public, in order to give customers “the choice where you run your workload.” Unlike Amazon Cloud, VMware makes it easy to move easily between internal and external cloud. “It’s one cloud,” Gelsinger said, “and your app doesn’t care.”

VMware was able to achieve “the right formula,” after years of trying. What changed, explained Gelsinger, is the decision to “emphasize the space” with revitalized leadership and key acquisitions. These acquisitions include AirWatch, CloudVolumes and Remedio.

VMware integration designed to help IT teams focus

With integrations that encompass the software-defined data center, covered, hyper-converged and VIO next-gen environments, Gelsinger said that VMware seeks to free IT teams from menial tasks — micro connections and switches. That way, IT teams can “be investing forward in new applications.”

For Gelsinger, IT departments should be “the transformative engine,” powering businesses forward toward digitization. Above all, Gelsinger stressed, “IT shouldn’t be looking down at infrastructure … it needs to be looking up at applications.”

App trumps platform

Right now, Gelsinger believes that Silicon Valley is in the grips of a platform fad. For him, this trend “puts the horse before the cart.” The first step is to build a “compelling app,” then “you may generalize to a platform.”

How Moore’s Law applies to Cloud

New structures, said Gelsinger, have allowed the pace of innovation to advance faster than ever before. Now that “we’ve scaled up, lets scale out,” he suggested. A few breakthroughs that Gelsinger called out include “compute capacity you can apply” and the ability to “diminish costs.” Furthermore, now, Gelsinger said that data can be infinite, and with the right algorithms, it can be asked any question and accessed from anywhere.

What Gelsinger wants to know is: “Can we bend that curve faster?” What potential will new technologies, like self-driving cars and healthcare advances, help drive in the economy? “It will all transformed by digitization,” he added.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2015.