One of the main themes at IBM Vision 2015 is how to package analytics in a way that suits the general businessperson. As technology changes seemingly every second, the businesses that stay in the game will adopt analytic insight.

“Some of our clients are really trying to figure out how to fundamentally change the way they work,” Alistair Rennie, general manager of IBM Business Analytics, told theCUBE during IBM Vision. “They’ve got an incredible urgency around it. Almost all the business innovation you see is being driven by analytics or engagement of some kind. There is a mass of change underway, and the speed of change is unprecedented. However, there are probably too many people that don’t believe this change is happening and certainly don’t understand the pace in which it’s happening.”

Data = transformation

Data is the platform for transformation, but Rennie believes that the benefits are not evenly distributed at this stage. “Some long tail enterprises are still at the very early stages of basic descriptive reporting,” he said.

Rennie and his team plans to continue dialog with business clients to help them better understand and connect with technology. “The line between the technology side and the business side of an organization is blurred,” he said. “I know doctors that are data scientists as much as they are physicians.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM Vision 2015.