Alain Andreoli, SVP and GM of HP’s Global Servers Business Unit, was enthusiastic about the recent reorganization of HP during a conversation with theCUBE at HP Discover 2015 — but he’s not planning to slow down anytime soon.

“We should not rest on our laurels,” he said. “The servers business has been doing well for the last few quarters, in particular the last three quarters. We had 17% growth in local currency last quarter, 11% in dollars, so we have been doing very well, and we are very, very happy to be one of the key components of the turnaround of HP as a whole and HP Enterprise now moving forward.”

He credits a lot of this growth to the new direction of the company. “We have a lot of traction with our new strategy … we have really organized by product category and now by market segment, and we’re basically moving from doing only the core, generic server business to now go for business outcomes,” Andreoli said.

Services providers are now big contributors to the company’s growth. “Therefore, we are growing faster than the market and certainly much faster than the traditional enterprise market,” he said.

Reorganization involved market approach

Part of the reorganization involved changing the way markets were divided and approached internally.

“So we have the classic enterprise, which obviously is the maturity of our business, and we are doing very well with Gen9. We have the SMB market, which … have a choice between staying on premise or going on the public Cloud, so we need to be very appealing to them,” Andreoli said.

Sections like mission-critical are moving to x86 and Linux, and the launch of Superdome X appears to be going well.

“Then HPC and Big Data, we have created an all-new line called Apollo … It was the tip of the spear,” he explained. “We started on the very high end, and now we’re cascading to do basically a complete line for the hyperscale market.”

And workload innovations like Moonshot appeal to many verticals, from video coding to remote workplace organization.

One size does not fit all

What precipitated all of these changes?

“What we’ve seen all the time is that the market is going through a revolution, with mobile creating Big Data, creating theCloud, creating security concerns … many companies are reinventing themselves, and compute, IT, is becoming their core competency,” Andreoli said. “And it means one size doesn’t fit all. We had to invent[a] new server optimized for workloads. And so our strategy is to go for all these adjacent markets and segment the market accordingly.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HP Discover Las Vegas 2015.