IBM’s collaboration with Spark will fuel innovation in three ways, according to Harriet Fryman, VP of portfolio marketing for IBM Analytics. Use cases will involve “highly interactive analysis; compute-intensive algorithms; and getting insight to drive applications and processes,” she shared with SiliconANGLE’s media hub theCUBE, broadcasting live from IBM’s Spark event today.

Fryman notes that with its support of Spark, IBM plans to target developers and data engineers and continue its mission to “get analytics into the hands of as many as we can,” she said.

IBM adds Spark as a Cloud service on Bluemix

IBM very recently announced that it would add Spark as a Cloud service on Bluemix, which would allow developers to quickly load data, model it and derive the predictive artifact to use in their app. “Developers can mix and match services,” said Fryman. “They can try it out for free.”

Fryman said that IBM sees Spark as providing “the Swiss Army knife for self-sufficient builders. If Spark can deliver better insight faster, industry solutions will benefit.”

Aside from developers, the CIO must understand Spark’s relevance. “The CIOs that manage to get the perfect blend [of open source and other platforms] will get the return,” Fryman concluded.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM Spark 2015.