Customer Experience Management (CEM) provider Clarabridge Inc., has announced the release of Clarabridge 7, a platform that aims to help marketing firms speed up the actionability of data intelligence by burning down corporate silos.

The Clarabridge 7 platform is built to empower enterprise teams to gather and filter actionable insights from their company’s data. The main new feature in the release is the CX Studio, which promises to provide users a route to exploring the full customer journey in an intuitive manner. A new dashboard and authoring capability allows for “massive rollout,” in Clarabridge’s terms, across an entire enterprise.

Users will be able to immediately view, collaborate and act upon customer feedback that pours in from every channel, Clarabridge said. In addition, businesses will be able to operationalize customer insights they gather and create a fully customer-centric culture of accountability, wherein each team within the organization fully understands what role they need to play to deliver an extraordinary customer experience.

Clarabridge reckons its platform is a better alternative to the traditional methods of using CEM tools to design, analyze and distribute customer insight reports manually. The company says that actionable intelligence from such reports is often lost within departmental silos, thus limiting their potential. But with Clarabridge 7, companies are able to expedite time to value by scrutinizing, presenting, and sharing customer insights in real-time, gaining a powerful competitive advantage over those who follow the traditional methods.

Clarabridge says the key features of the platform are its extreme scalability, role-specific data analysis, dynamic survey, instant product, brand, and competitor cataloging, CX Studio, and CX Engagor.

“Creating customer loyalty and profitability is no longer a guessing game,” said Nithi Vivatrat, Chief Product Office of Clarabridge. “Clarabridge 7 makes it possible for large organizations to develop empathetic customer relationships. The synthesis of big data analytics, operational ease, and rich engagement capabilities allows businesses to immediately understand customer needs and wants—regardless of how they interact with the company.”

Clarabridge says its CEM platform has already been deployed by dozens of leading brands to help them understand and enhance their customer’s journey, including L’Oréal USA, United Airlines Inc. and PetSmart Inc.

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