A Gartner, Inc. survey reports that of the companies surveyed, 54 percent reported no plans to invest in Hadoop-based Big Data technologies. When looked at another way, almost half plan to invest within the next two years, which shows promise for Hadoop.

At this year’s Hadoop Summit, Hortonworks, Inc. President Herb Cunitz noted that end users ran almost 50 percent of the sessions. “That there are a lot of customers with stories to tell is a reflection of the maturation of the market,” he said.

Cunitz agreed with theCUBE cohost John Furrier that Hadoop has crossed a chasm in the market, but that chasm is relative.

Defining the chasm

“From an industry perspective, we’ve crossed the chasm,” he said. “But if you ask a customer what it means to cross the chasm, they will say they’ve gone through that maturity lifecycle; they have the first and second project underway; they have a shared service or data lake; and now they have ways to onboard the business and new applications to bring them on. Most companies have not nailed that process.”

The reason for Hadoop’s growth stems from its open-source framework.

“Customers want to work with something that is open because they want to participate and contribute,” Cunitz said. “They want to know that it is not a walled-off garden. Also, they want more of a partnership. The industry wants less of a product and more of a partnership.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and its media coverage through theCUBE’s broadcast of Hadoop Summit 2015.

Photo by SiliconANGLE