NEWS
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NEWS
iPhone rules in Europe once more, loses out to Android in U.S.
A new report published Wednesday shows Apple’s iPhone grew its share of Europe’s smartphone market for the second quarter of 2015. Data from Kantar Worldpanel ComTech indicates the iPhone’s market share increased by 2.1 percent over the year-ago quarter in Europe’s five largest markets which comprise the U.K., Germany, France, Italy and Spain.
The U.K. accounted for the strongest growth in iPhone market share at 5.5 percent, while Italy was the smallest contributor, showing only a 0.1 percent increase in share.
It’s not just Europe where the iPhone showed growth; its market share increased by 9.1 percent in Australia, 7.3 percent in China and 2.7 percent in Japan.
By comparison, Apple had a slightly less successful second quarter in its home market. In the U.S., the iPhone’s market share declined by 2.3 percent claiming 30.5 percent for the June quarter, down from 32.8 percent in the year-ago quarter.
Google’s Android operating system fared markedly worse in Europe where its market share declined by 6.2 percent in Germany, 6.1 percent in the U.K. and 3.9 percent in Italy.
In the U.S., Apple seems to be losing out to Android vendors for a variety of reasons, one of which is price said Kantar.
“Apple iOS returned to growth across all of Europe’s ‘big five’ markets, as it recorded its first year-on-year gain in France since February 2015,” said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “In the U.S., as we forecasted last month, Android’s growth continued in the quarter ending June 30, with both Samsung and LG increasing their share sequentially. Forty-three percent of all Android buyers mentioned a ‘good deal on the price of the phone’ as the main purchase driver for their new device.”
It appears the broad range of handsets at varying price points counted in Samsung and LG’s favor, with the two vendors now dominating the Android market in the U.S.
“Android in the US is undergoing its strongest consolidation yet, with Samsung and LG now accounting for 78 percent of all Android sales,” Milanesi added. “LG is the real success story of the quarter. Not only did it double its share of the US smartphone market once again, but it was also able, for the first time, to acquire more first-time smartphone buyers than Samsung.”
Image credit: Kaboompics_com via Pixabay.com
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