As the data management revolution continues to boom, Informatica Corp. is positioning itself to take advantage of Big Data and the digital transformation wave. At a sold-out Informatica World 2015, Debbie O’Brien, VP of global communications for Informatica Corp., joined theCUBE, SiliconANGLE Media’s production team, to talk about how the company is using data to build its future.

“Informatica’s always been about data,” she said, which gives them a strong foundation to build on. “We were born as an ETL company and then moved into the DI space. And now, we handle really all data. And there are so many trends that are changing within data, whether it’s Cloud, Big Data, analytics, security, and Informatica plays in all of those spaces.”

Informatica uses its neutrality to differentiate themselves from other Big Data players. “We don’t bet on one database or one application, so no matter where the technology space moves, we’re able to move with it and ensure that our customers are never locked out of their data,” O’Brien said.

But the company does much more than simply promote or enable Big Data repositories that sit idle, not contributing to business outcomes. “This is on everyone’s mind right now, and you hear a lot of companies talking about they’re doing ‘Big Data in the sandbox,’ but they haven’t moved to many productive instances of that,” she said. “So Informatica is really helping in the Big Data space.”

Enabling a hybrid environment

Informatica also has deep expertise in Cloud, analytics and security.

“In terms of the hybrid environment, everyone is not going to be all-Cloud,” O’Brien explained. “They are going to have a combination of on-premise and Cloud. Informatica plays in both spaces. Analytics is another one. It’s a huge challenge right now … We really want to be the data preparation and serving up all data. And then security … Informatica is taking a unique approach to security, and we’re securing it at its source and not at its endpoint. So really unique there, and customers are very attracted to that.”

But again, it all comes down to helping customers and improving business outcomes in a flexible, client-centric way that accomodates the complexities of the digital transformation.

“We know our customers have distributed environments,” she said. “One of the big themes is all around, how do you understand your customers really well? Are they tweeting about your products? Have they posted something on Facebook? So it’s not just what’s in a database or what’s in a transaction environment. You’ve got to really pull that together to have that holistic view of the customer to best serve them these days.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Informatica World 2015.

Photo by SiliconANGLE