One of the biggest disruptions in the tech industry is the idea that technology should be easy to use, not only for the customer, but also for the developer. Infrastructure companies are discovering there’s a big market for technology that’s so easy to use it becomes almost invisible for their clients.

To talk about this change in infrastructure design, John Furrier and Dave Vellante of theCUBE, from the SiliconANGLE Media team, sat down with Dheeraj Pandey, CEO of Nutanix, Inc., at the VMworld 2015 conference.

The conversation started with the concept of Cloud-native companies and technologies. Pandey explained that going Cloud native was a means to an end. Developers all work with different tools and systems; the Cloud-native concept allows them to bring these varied workspaces together into a common layer.

How enterprise consumes infrastructure

Pandey pointed out that in enterprise, the consumer is king. People live in a world of smartphone apps and one-click services, so bringing that user experience into development is vital. His company works to do this by abstracting away the infrastructure layer for storage and virtualization, making it effectively invisible to developers.

Opportunity in the startup ecosystem

These days, customers demand freedom of choice in their systems; they don’t want to be locked in with one vendor. Thanks to mass digital media, customers have much more brand awareness and are willing to try more new things. Because of this, there’s a lot of opportunity for businesses that provide software that can run on multiple machines.

A key point to this is reducing friction for the customer. The goal is make your product easy to buy and easy to use. The wide range of options also means that company founders have to be product managers, constantly watching the winds of change for new directions in the market.

Watch the completed interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of VMworld 2015.

Photo by SiliconANGLE