UPDATED 11:24 EDT / SEPTEMBER 07 2015

NEWS

Ubisoft plans to open a theme park in Malaysia for some reason

After the success of The Wizarding World of Harry Potter at Universal Orlando and the recent announcement of new Nintendo and Star Wars theme parks in the U.S., it seems like every entertainment company thinks it can open its own theme park. Apparently the latest company to hop on this trend is Ubisoft Entertainment SA, the game studio behind successful franchises like Assassin’s CreedFar CryPrince of Persia, and others.

Ubisoft has announced that it plans to open its own theme park by 2020 in the idyllic tourist destination of—uh, Kuala Lumpur?

“Combining a rich portfolio of world-renowned brands and an expertise in designing highly interactive gaming experiences, Ubisoft aims to revolutionize guests’ journeys,” Ubisoft said in a statement. “The project is being led by Ubisoft Motion Pictures, who has a successful track record of expanding Ubisoft’s game brands to theme parks with the launch of the award-winning Rabbids Dark Ride at French park Futuroscope.”

For the new park, Ubisoft will be partnering with R-Segari Group (RSG), a development group that builds “integrated family destinations.”

“Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game,” Jean de Rivières, senior vice president of Ubisoft Motion Pictures, said in a statement. “In RSG, we’ve found a partner with a successful track record in working with international brands, a shared ambition to design the family destination of the future, and a wealth of expertise in theme park development.”

“RSG is committed to redefining family fun, and video games have taken an increasingly central role in entertainment for all ages,” added Ramelle Ramli, Chairman, RSG. “Partnering with Ubisoft means we’ll work with their creative teams to develop the first of what we believe will be a revolutionary new theme park experience. We are confident that this partnership agreement highly benefits both parties and consolidates our presence in the global family entertainment market.”

As for why the company chose Malaysia in particular, Ubisoft notes that according to a 2014 tourism report by the World Tourism Organization, Malaysia is the second most visited country in Asia.

Ubisoft says that the new park will cover over 10,000 square meters and will feature rides and attractions representing some of its most popular games, including Assassin’s CreedJust Dance, and Rabbids.

Photo by Sergey Galyonkin 

A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.