Adobe Inc. has come up with a way for data scientists and marketers to analyze and get insights out of their data. Called Analysis Workspace, the platform allows users to curate customized dashboards jammed with data and insights they can share with colleagues.

Adobe said it developed Analysis Workspace after learning from its experience in building its Photoshop software. The idea is a simple one – take the cues from its Creative Cloud tools and bring these to business executives and data scientists.

The launch of Analysis Workspace means Adobe is just the latest company to hitch onto the Big Data bandwagon, giving businesses an easy way to drag and drop dimensions, metrics and segments into what it calls a “data canvas”.

The UI is somewhat similar to the drag-and-drop pivot tables seen in Excel. On the left are metrics and segments that can be dragged and dropped into the rows and columns of the table. There’s also a bunch of visualization tools like bar charts, line charts and area charts, and also what’s called a “cohort table” which allows the behavior of various customers or audiences to be compared. For example, you could dig down into the differences of behavior of site who come from social media vs search engines.

Adobe has offered Analysis Workspace as a public beta for a while, but last week saw its general release with the added capability of being able to curate data and share it with specific groups of users. The idea there is to dumb things down as much as possible so individuals only need to look at the data that affects them.

“Our unique legacy with creative tools and powerful workflows allowed us to re-imagine data analysis in a way nobody else could,” Jeff Allen, senior director, Product Marketing, Adobe Analytics, said in a statement. “This industry-first approach makes highly complex data sets accessible to a much broader group of people within an organisation.”

Here’s a quick video of what Adobe Analysis Workspace looks like in the flesh