Aerospike, a NoSQL database that delivers speed at scale, may not be the least expensive product on the market (open-sourced products notwithstanding), but price isn’t its focus anyway.

“Our primary message is that we enable you to do things you could never do before,” said Aerospike, Inc.’s VP of Strategy and Market Development Peter Goldmacher. Goldmacher sat down with Dave Vellante and George Gilbert, cohosts of theCUBE, from the SiliconANGLE Media team, during BigDataNYC 2015. “Our database is fast enough to support decision engines and rules algorithms that before you could never process enough data in enough time to make a decision.”

Goldmacher cited an example of a businessperson who flies from Boston to Paris as a prime Aerospike use case. At the Charles de Gaulle Airport in Paris, the businessman tries to buy a cup of coffee with his credit card, but it’s denied. It’s denied not because of insufficient funds, but a lag in data.

“The biggest problem in the credit card industry isn’t fraud; it’s false negatives,” said Goldmacher. “If you’re making a valid transaction and the credit card company denies it, that’s money off the bottom line.”

Aerospike caters to ad tech, financial services and telecom clients. At Strata+Hadoop World, Aerospike announced the release of version 3.6 of its NoSQL operational database, which offers enhanced support for Hadoop and Spark.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of BigDataNYC 2015.

Photo by SiliconANGLE