Pentaho Corp. is a company that strives to embed its software seamlessly and deliver the best possible customer experience end to end. It’s a strategy that began last year, and according to Chris Dziekan, chief strategy officer at Pentaho, that philosophy will continue. Dziekan revealed to Dave Vellante, cohost of theCUBE, from the SiliconANGLE Media team, what this strategy means for customers and how the company plans to move forward with insights and trust in mind.

Bring your own

The strategy today seems to be one of high flexibility for customers and “incubating innovation,” in Dziekan’s words, while providing a developmental backbone for consumers, customers and the open-source community. There’s a clear “bring your own” mentality relative to your visualizations.

Pentaho handles the back-end analytics needed and has a set out-of-the-box to visualization, but it is open and allows anyone to bring their own plugins, visualizations, customizations, etc., which allows them to either “fail quickly” or succeed just as quickly.

End to end

It’s all about creating an “easy button.” Dziekan knows that in these complex systems we’ll never get to the “big red easy button,” but it is the responsibility of Pentaho as an end-to-end product developer to make that process more simplistic. This means an integral strategy must be in place to keep up to date and support and maintain an impressive and easy-to-use backbone for customers to both use their customizations easily and eliminate excessive complexities where users could be “running with scissors” relative to their use of the system.

Uniquely, Pentaho’s strategy also includes high data governance and data tractability, making it a unique player in data management. It’s important to remember though: It’s still not easy.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of PentahoWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE