During day two of Dell World 2015, visitors and presenters at the event were finding new avenues and topics of discussion as they further explored the announcements of the first day, as well as the business implications from those announcements. Behind the scenes of the flashier news, though, the enterprise-focused arms of Dell, Inc. were keeping busy with long-term goals.

Tom Joyce, GM of system and information management software at Dell Storage, met with Dave Vellante and Stu Miniman, cohosts of theCUBE, from the SiliconANGLE Media team, to discuss Dell’s efforts to build the public visibility of the company’s services beyond being just “a PC company” and the challenges of keeping up with the ever-changing tech landscape.

No leadership vacuum at Dell

One of the first topics touched on was the Dell-EMC merger. And with a background in mergers and acquisitions for EMC, Joyce spoke with confidence about Dell’s plans for moving forward with the opportunities the merger presents, and the opportunities it opens up for his department.

“I think we can carry this forward very nicely, and we’ve got a great game plan,” Joyce said, pointing to CEO Michael Dell’s work onstage the previous day during the Dell World event as an indicator of the company’s readiness to proceed once the merger finalizes. “Very frequently, CEOs go dark on what the strategy’s going to be, and [Michael Dell] explained a lot.”

‘We have more’

“Whether you’re talking about managing data in databases or future forms, we have it all,” Joyce stated, but acknowledged that there has been some trouble in expanding the public perception and awareness of Dell’s aspects beyond being a PC provider. “The story of Dell system information management has yet to be told,” he said, noting that “the impression that you get from customers is ‘Wow, I didn’t know you had that.’”

With database to cloud transfers, data protection evolution, application development, IoT, infrastructure upkeep and more pressing for attention, the dramatic size increase from the merger will give Dell more ways of growing its relevance to customers while looking for new markets into which they can enter.

“Ideally, if you can tap into that Dell machine, you’re gonna win,” Joyce concluded.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Dell World 2015. And join in on the conversation by CrowdChatting with theCUBE hosts during Dell World 2015.

https://youtu.be/B62-R6SHW4g

Photo by SiliconANGLE