For the high-net-worth individuals served by The Rudin Group’s banking customers, the traditional annual meeting with their portfolio managers simply doesn’t cut it anymore. There is an now an expectation for a much more real-time and digital experience that is putting pressure on the wealth management segment to rework its decades-old consulting practices.

“They need to think of technology as a revenue generator and not as an expense, so they need to change up their thinking a little bit,” April Rudin told Wikibon chief analyst Dave Vellante and enterprise editor Paul Gillin in an interview with theCUBE, from the SiliconANGLE Media team, at IBM Insight 2015 this week. Her firm, which she founded shortly after the banking crisis seven years ago, works to help financial institutions navigate the complexities of that transition and find new ways to engage their clients.

Watch Rudin talk more about what needs to change in the wealth management space and how data is enabling her outfit’s clients do exactly that below. And check out the Insight 2015 playlist for more analytics success stories.

Photo via theCUBE