As the SportsDataSV 2015 event kicked off at the SAP Center in San Jose, CA, a number of sports team representatives were there to talk business about developing tech usage for their respective teams. Coming from near and far to exchange ideas and information, these teams are looking to the future of their industry to stay relevant.

John Furrier, Stu Miniman and Jeff Frick, cohosts of theCUBE, from the SiliconANGLE Media team, presented exclusive coverage from the event. And as things got underway, the team discussed some of the big points of interest for the event, including the effects that data gathering was having on athletes’ training programs, the rising impact of wearable devices, and the evolving use and incorporation of the data for presentation.

Changing management

As Furrier pointed out, the influx of available ways to gather and examine data for sports teams was having an enormous effect on the way these teams were being managed. Whether adjusting an athlete’s nutritional intake, changing up member deployment on the field or coming up with new ways to practice, more and more stadium sports are giving this side of tech a serious look.

One of the highlights on this topic was addressing the company CrossFit, Inc., its training programs, the community it built with gathering together different teams and the exposure of their television shows.

Data personalization

Gathering data from individual athletes was another big talking point, with performance and endurance metrics drawn from wearable and on-field devices building the databanks. Touching on concerns of privacy, the majority of conversation revolved around how this data has been growing in sports presentation, from baseball’s pitch-trackers to the scrolling statistics of televised competitions.

As Furrier summed it up, “Every year, there’s more and more data.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of SportsDataSV 2015.

Photo by SiliconANGLE