Wikibon analyst defines need for cloud equivalents of ERP, CRM
In the late 20th century, when most businesses derived their basic value from building and selling physical products, they used complex enterprise resource planning (ERP) systems to control their supply chains and manufacturing operations and customer relationship management (CRM) to relate to their customers. Today’s new software and cloud-based services demand the equivalents of ERP and CRM to manage a business transition to cloud/software-based organizations.
Today’s digital equivalents, writes Wikibon Analyst Brian Gracely, (@bgracely) are continuous integration/continuous delivery (CI/CD) and cloud-native application platforms. CI/CD manages input from multiple sources – programs, projects, groups – and output to multiple clouds, much as ERP managed the physical product from manufacturing through delivery. Cloud-native application platforms examine the digital interactions of cloud-based applications to yield new insights about customer behavior.
Fortunately, companies have several choices in both CI/CD and cloud-native platforms. One basic requirement is that the platforms be available in the geographies where the company does business. Gracely explored cloud-native platform choices in September. Choosing the right platforms, both to facilitate the internal transition to cloud-native organizations and to create competitive advantage, is important. CIOs, Gracely writes, must actively investigate the choices in both platforms to find those that best fit their organizations’ cloud maturity level and corporate culture.
Image ©2015 Wikibon
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network
Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: https://siliconangle.com/aws-marketplace/
About SiliconANGLE Media
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.