UPDATED 16:38 EDT / DECEMBER 01 2015

NEWS

Insights into how the storage business will radically change | #HPEDiscover

“The storage business is going to radically change over the next couple years,” said Bill Philbin, VP of the Virtual Development Unit, Enterprise Storage for Hewlett Packard Enterprise Co. (HPE).

The most significant change is the customer’s desire to move closer to the application. “Whether it’s the pure software defined, hyperconverged, or just being able to consume the infrastructure that they have, it’s all about customer choice,” Philbin said. “We’re moving from converged systems to a composable infrastructure, which is about customer choice.”

The provisioning of storage

Philbin told Dave Vellante and John Furrier, cohosts of theCUBE, from the SiliconANGLE Media team, during HPE Discover in London that customer choice will focus on simplicity. “One of the trends we’re seeing is a move from purpose-built to enabling the application administrator to own the provisioning of storage,” he said.

As for other storage business changes, Philbin said that server and storage must work together better. “Server and storage can be doing more things together as flash goes into the server,” he said. “Our work as a server vendor will proceed. We don’t have to educate customers anymore.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HPE Discover 2015 — London. And join in on the conversation by CrowdChatting live with theCUBE hosts during the event.

Photo by SiliconANGLE

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SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .

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