Marketing is changing just as quickly as is the world surrounding it. With game-changing elements like social media and globalization, old-hat marketing no longer hits the mark. The Oracle Cloud World: Modern Marketing Experience (MME), held this week in Las Vegas, is focusing on the industry’s expanding landscape.

Jeff Frick (@JeffFrick) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, kicked off Oracle MME with lightning-style commentary and predictions.

“Marketing is hard,” Burris stated, as he has observed a shift to “focus on the customer experience.” Frick commented on the complications in maintaining “intimate relationships” with customers in the face of globalization. Frick used the term “sales force” to describe a likely solution to a broader market.

Digital’s impact on marketing

In the past, marketing and advertisement focused heavily on being able to have face time with clients; the industry was contingent upon sales professionals. However in the digital age, mobility and access have changed methods and procedures considerably. Burris called this motivation “expressed interest.”

Frick and Burris used the example of Kingsford Charcoal, a well-known brand in 45 million homes, to discuss how social media can affect a brand.

Frick stated that “having a voice” in the market and relationship with customers is more important than “always trying to sell.”

Burris surmised that “driving the change in engagement” is paramount, as well as making sure “everything they [organizations] do must be a source of value.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle Modern Marketing Experience. And make sure to weigh in during theCUBE’s live coverage at the event by joining in on CrowdChat.

Photo by SiliconANGLE