There can be no denying the EMC World 2016 conference was overshadowed by the in-progress merger with industry giant Dell, Inc. However, between the giant headlines, EMC made clear its own plans for the future and its place in the digital revolution. The key was transformation, turning themselves to supply the infrastructure to support new technologies.

Shortly after the day-three keynote presentation, John Furrier (@furrier), Dave Vellante (@dvellante) and David Floyer (@dfloyer), cohosts of theCUBE, from the SiliconANGLE Media team, came together to discuss the strengths and challenges of EMC’s new approach.  

Everything’s coming together

The conversation started with a look at this future-oriented transformation. Vellante pointed out how this represented a classic case of a business that’s jumping S-curves. The areas EMC has chosen to focus on, he said, are small but growing quite fast. How long until the whole thing grows?

Floyer agreed, stating that was the key. He saw them struggling in the change from being a storage vendor to a services vendor. It’s a long road for them, he said, but they’re making a good start.

The theme is modernization

There’s modernizing in terms of cloud-native applications, Floyer said. Equally, he continued, a company needs to update today’s apps so they can compete. A business needs to merge modern analytic data back into today’s production app to make decisions in real-time. By doing both, Floyer said, a business will get the best value out of their data.

Vellante offered his own concerns, in that among all this change and upset, customers have to be wondering what they should do. Furrier picked up from that, stating the best move is to not move. The best move is to sit back and let the vendors come to the table bringing gifts.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.

Photo by SiliconANGLE