UPDATED 19:23 EDT / AUGUST 10 2016

Kenny Johnston and Ken Hui - OpenStack SV 2016 NEWS

How Rackspace uses OpenStack to stimulate innovation | #OpenStackSV

Although OpenStack can help enterprises in a multitude of ways, there are some companies who are still wary of the migration. Is it functional? What sort of cloud do we use? These are the questions to which businesses need answers. Luckily, Rackspace, Inc., a company that’s worked with OpenStack since its genesis, is here to help.

Ken Hui, senior technical marketing manager at Rackspace, Inc., and Kenny Johnson, senior product manager at Rackspace, talked with Lisa Martin (@Luccazara), host of theCUBE, from the SiliconANGLE Media team, during OpenStack Days: Silicon Valley 2016 about Rackspace and its partnership with OpenStack.

A whole new world

Rackspace has worked with OpenStack since 2010 and has since fostered a community of 600 companies, said Johnson. The initiative has created an alternative to Amazon, and there is a concerted effort to foster an effective community along with it.

As customer experience and relationships gain more spotlight, it becomes increasingly necessary to create a reliable network of support. Johnson refers to Rackspace’s overwhelming investment in support as “fanatical” support. The digital side of a company must be more forward facing than it’s ever been, and it requires a much more extensive and hands-on approach, he added.

One size fits all

Whether an enterprise is looking into moving to a public loud or keeping things private Rackspace can help. No matter the extent of innovation a company is looking to attain, they can use OpenStack and the support of Rackspace to do so, according to Hui. The infrastructure can be set up in such a way that everything is automated, even on a hybrid cloud platform.

We live in a multi-cloud world, said Hui, and, “We want to support all the clouds.”

Stacking up

When it comes to audience, Rackspace helps everyone from self-starting gaming companies to Fortune 100 Banks, said Johnson. Their main concern is making sure as many people and enterprises as possible adopt the OpenStack infrastructure and that it’s successfully incorporated into their organizations.

One value add that customers are looking for right now is agility, said Hui. OpenStack provides that agility across various platforms, and with a fanatical support enterprises are well prepared for success.

The collaborative environment fostered by Rackspace continues to encourage innovation, and its relationship with OpenStack will only grow stronger. In the future, customers will see a “stronger commitment to a wider adoption of OpenStack” and a community dedicated to resilient infrastructures.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the OpenStack Days: Silicon Valley 2016.

Photo by SiliconANGLE

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.