It’s one thing to have data, but something entirely different to have availability. The power to get the right data to the right people, when they need it, is key to modern business. The cloud has changed up this equation somewhat, giving companies new tools to present and manage their data.

To learn more about the availability and access offered by the Cloud, John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, visited the VMworld US conference in Las Vegas. There, they sat down with Ratmir Timashev, co-founder of Veeam Software, and Doug Hazelman, VP of Product Strategy and chief evangelist at Veeam.

Whenever and wherever

The talk started with Hazelman speaking about Veeam as a company. He mentioned that people were not leveraging the power of snapshots and virtualization technologies. They saw this, came in, and used their insight to dominate the market. A lot of incumbents in the market have taken notice, he said.

Hazelman further defined the company’s place in the market, stating that customers have data in private clouds on-premises and in managed and public clouds. Veeam wants to provide availability to data wherever it’s at. Businesses need availability, he said.

Assets and ecosystems

The conversation turned toward data as an asset. Timashev pointed out that 10 years ago, IT was important, but these days it’s strategic. Almost all business now has a digital component. “You have to have access to this data and services 24-7, 365,” he said.

Hazelman furthered the point, saying that as a result, data has become that much more embedded in business.

Looking at the ecosystem around VMware, Hazelman mentioned that it’s always in flux, which can be seen among the companies on the show floor from year to year. VMware has built a very nice ecosystem, and they continue to help it grow, he said. Timashev added that as VMware matures, it’s moving to new partnerships that open up opportunities to innovate.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the VMworld 2016.

Photo by SiliconANGLE