In the age of Amazon, Zappos and other digital-native giants, smaller businesses with traditional operations have had to face a hard reality: A company with a technological advantage could come along and eat your lunch any day. Is there any way they can steel themselves against a technological Goliath rising and monopolizing their markets? One startup is teasing out the advantages that big digital-native companies have, in order to give the underdogs a fighting chance. According to them, Big Data is among the most crucial of advantages.

“What we do at Rocana is build tools to help companies that aren’t digital-native compete in that landscape, get a leg up, get the same kind of operational insight into their data and their customers that they don’t otherwise have,” said Joey Echeverria, platform technical lead at Rocana, Inc.

Echeverria told John Furrier (@furrier), host of theCUBE, from the SiliconANGLE Media team, during a special On-the-Ground segment at Oracle’s Redwood Shores Headquarters that Big Data is probably the best weapon traditional businesses can deploy to stay competitive in today’s economy.

“No longer do you need to go out and hire Ph.Ds from Stanford and Berkeley. You can work with the same technology that they’ve built, that the open-source community has built, and build on top of that,” he said.

Banishing barriers to entry

Echeverria said one user-friendly feature of Rocana’s data toolset is that it is delivered to customers and their data, wherever they live. There is no exhaustive overhaul or migration to cloud necessary.

Many companies that are not digital-native are still on-prem, and they can utilize the tools regardless of whether they choose to stay there or move.

Oracle-powered

Rocana utilizes Oracle technology to deliver robust technological solutions to its customers, such as aggregation and analytics of vast data from the past and present.

“Whenever you talk about machine learning, you want the real time insights from it, but it’s only as powerful as the historical data that you have to build these models,” he said.

Watch the complete video interview with Joey Echeverria below:

Photo by SiliconANGLE