Video streaming is devouring the internet. Such image-centric content demands a massive amount of networking bandwidth, be it delivered through a platform like Netflix or YouTube. The latest streaming technologies are required to serve that content to a growing number of users, according to Jason Friedlander (pictured), director of marketing communications at Verizon Digital Media Services, which offers a broadcast, web and e-commerce content platform.

“Our mission is to change the way the world watches,” Friedlander said. As such, Verizon has implemented new strategies for video content delivery.

Friedlander spoke to Jeff Frick (@JeffFrick), co-host of theCUBE, SiliconANGLE’s mobile live-streaming studio, during this week’s NAB Show in Las Vegas, Nevada. (*Disclosure below.)

Content delivery and management solutions

The core of Verizon’s strategy rested with a number of acquisitions among content delivery companies, coupled to a backend that can handle tens of millions of viewers. Using this foundation, the company prepares and creates content, delivered at the highest quality to the end user.

As part of this, Verizon launched its Media Xperience Studio, a product that it calls a content intelligence system. This system gives content owners the ability to manage both content and metadata about those assets. It also manages delivery methods.

“We think in the long run it will help our customers create new experiences,” Friedlander said. The end result of this vision is a network where the customer gets a high-quality experience, advertisers can deliver targeted ads that appeal to the customer and the content provider gains value from both sides.

As for the future, the telecom giant hopes to expand the insight its new Studio product gives to the whole of a creator’s library. Then, the system can offer advice as to what the creator should produce and new ways to make a return on their investment.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of the NAB Show. (*Disclosure: Western Digital is sponsoring theCUBE’s coverage at the show. Neither Western Digital nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE