In addition to brand-refresh hurrah, Informatica LLC popped the cork on Informatica World 2017 in San Francisco, California, with the announcement of CLAIRE, its new data management tool.

This marks Informatica’s entrance into what Kim Salem-Jackson (pictured), senior vice president of global marketing and business development at Informatica, calls “data 3.0.”

“It’s all about using intelligence of the data to innovate like we never have before,” she told John Furrier (@furrier) and Peter Burris (@plburris), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio. (* Disclosure below.)

Brain power mixed with machine power

Informatica holds events such as this week’s Informatica World to pick human data practitioners’ brains and share the nuggets in its educational resources for customers. The content is divided into three phases, from beginner to intermediate to advanced “deep dives.”

“They [educational resources] are in the app right now for folks, they’ll be on our website, and then we’ll package it up and send it out to folks,” she said.

On the machine front, Informatica’s new artificial intelligence tool for data management is named CLAIRE — after clairvoyance, Salem-Jackson stated. Companies undergoing digital transformation are juicing their data for competitive differentiation, which requires both machine and human intelligence, she explained.

“We’re talking a lot about data disruption here — and data disruption in a positive way, because, really, intelligent disruption — I think if you don’t drive it, it drives you,” Salem-Jackson stated.

Watch details surrounding CLAIRE emerge as the show, moderated by Recode.net co-founder Kara Swisher, chugs on.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Informatica World 2017. (* Disclosure: TheCUBE is a paid media partner for Informatica World. Neither Informatica Corp. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE