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Embrace.io raises $2.5M to tell devs when their apps are broken
Analytics startup Embrace.io says it can tell mobile developers if their user experience is broken by bad app performance.
Today, the company raised $2.5 million in seed funding to develop its platform and scale its business. The funding was led by Eniac Ventures, with additional investments from The Chernin Group, Techstars Ventures and BoxGroup.
Founded less than a year ago in Los Angeles by “data junkies who have built top-grossing apps,” Embrace.io specializes in monitoring noncrash app performance issues, which can lead to frustrated users and uninstalls. Embrace.io says that its platform not only keeps track of when users are negatively affected by performance, but it also provides detailed analytics that help developers track down the problems.
“As developers, we were always on wild goose chases when faced with an issue,” Embrace.io co-founder and Chief Executive Eric Futoran (pictured, left) said in a statement. “There were no good tools for app performance and monitoring, so we were forced to use a combination of poorly-suited analytics, crash reporting and logging to figure things out. Frankly, it sucked. We decided to build a unified platform that turns technical data from disparate devices into solutions that can be used to produce better performing apps, and let developers get back to coding.”
As the app marketplace is becomes increasingly crowded, users have little patience for even minor app annoyances since they can easily find dozens of alternatives. According to Embrace.io, the purpose of its platform is to help developers fix these issues before they result in lost users. Futoran noted that crash reporting alone is not enough to track the many performance problems that can directly hurt the user experience.
“We’ve been closely tracking the meteoric rise of application performance management companies on the server side, and were excited to find a deeply technical team focused on mobile performance management, with the unique experience to truly solve one of the biggest pain points on mobile,” said Hadley Harris, founding general partner at Eniac Ventures.
Embrace.io’s tools have already been available to a small number of customers, but today the company opened the platform to new users.
Photo: Embrace.io
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