Two Silicon Valley billionaires, Mark Pincus and Reid Hoffman, have created an online “People’s Lobby” called Win the Future, or WTF, to help rejuvenate the Democrat party

Although some view the move as a vanity project, Pincus, co-founder of Zynga Inc., and Hoffman, co-founder of LinkedIn Corp., said they want to breathe life back into what they view as a floundering Democratic party by crowdsourcing views on policy. The WTF agenda will kick off with two campaigns: #FreeEngineeringDegrees and #FireTrumpOrYoureFired.

People will get involved by voting on and discussing issues as well as by posting their own campaign ideas on Twitter. Whatever attracts the most attention will be turned into billboards that WTF plans to erect around Washington D.C. The platform says it is “pro-social, pro-planet and pro-business,” born out of “years of frustrations at the inability of politicians,” in particular Democrats. The aim is to knock out Trump and resuscitate the Democrats.

“Imagine voting for a President we’re truly excited about,” Pincus told Business Insider, adding, “Imagine a government that promotes capitalism and civil rights.” The platform is not only about spreading ideas and promulgating opinions. At some point it also hopes to challenge Democratic leaders with its own WTF Democratic candidates. According to Recode, one of those contenders could be Stephan Jenkins, front man of the rock band Third Blind Eye.

Not surprisingly, there has already been some criticism of the duo’s ambitions. Tech billionaires pushing a pro-business agenda at a time of rising inequality is seen as distasteful to some people.

Alex Lawson, executive director of Social Security Works, told The Huffington Post that the failures of the Democratic party are “not due to an under-representation of venture capitalists and tech company board members.” Lawson added that the party’s ethos is and has always been about “the working people who are sick and tired of politics that answers to money instead of the people.”

In the same article Jeff Hauser, director of the Revolving Door Project at the Center for Economic and Policy Research, said the fact that Silicon Valley executives can think they are more in touch with the people’s America is “off-base.” Hauser added, “The rich people’s social milieu is to think that the swing voter is kind of like them, which is to say progressive on social issues and regressive on corporate power, and that’s not actually where the bulk of median swing voters in America are.”

Other critics lambasted the project, asking if it was possible that that creators of what Lawson termed the “lamest and the most annoying social media experiences” could possibly reshape the Democrat party. Some believe a pro-planet, pro-people and pro-business agenda would best be pushed under the Republican umbrella, and should not be used as an attempt to water down Democratic mandates.

However, Pincus believes the Democrats are in need of a overhaul. “It’s not so much that we want to fight the Democratic Party, because we ultimately want to see Democrats win,” he told Recode. “But we would like to challenge the way that it works.”

Image: WTF