With new leadership in place, ServiceNow Inc. is pushing its information technology management services platform for the expansion of its total addressable market. To do so, ecosystem growth is a priority for the company, with a goal for 75 percent of all-commodity volume to be influenced by the partner ecosystem in 2020, according to Tony Beller, (pictured) vice president of worldwide alliances and channels at ServiceNow.

Beller has been tasked with helping to hit this goal. “We are pushing our partner ecosystem … to transform and innovate on top of our platform to deliver more value to our customers,” he said.

Beller sat down with Dave Vellante (@dvellante) and Jeff Frick (@JeffFrick), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during this year’s ServiceNow Knowledge17 event in Orlando, Florida, to talk about his goals for the ServiceNow partner ecosystem. (* Disclosure below.)

Pushing the partner ecosystem to transform

ServiceNow’s three-prong strategy for ecosystem growth includes building practices across multiple product lines and investing in enablement, training and certification; endorsing specific solutions built on top of the ServiceNow platform and product lines through the its Service Catalyst program; and continuing to develop the ServiceNow store.

Although Beller has been with ServiceNow for less than a year, he is relying on his experience evolving Salesforce.com Inc. from a single product to multi-product company and building its large independent software vendor) ecosystem.

“I’ve done that before. I know how to make it work with a very large ecosystem globally,” Beller said, asserting that the ServiceNow partner ecosystem has the potential to grow faster than ServiceNow itself.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of ServiceNow Knowledge17. (* Disclosure: ServiceNow Inc. sponsored this Knowledge17 segment on SiliconANGLE Media’s theCUBE. Neither ServiceNow nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE