Mobile marketing platform provider Leanplum Inc. said today it has just wrapped up a $47 million late-stage round of financing that it will use to enhance its products and further its international expansion.

The Series D round was led by Norwest Venture Partners, with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures, bringing Leanplum’s total funding to about $96 million since it was founded in 2012.

Leanplum said its marketing platform is growing significantly, and currently captures more than 16 billion mobile data points each day. These data points are analyzed to provide insights that marketers can use to deliver “in-the-moment engagement” for each of their customers.

The company’s product suite comes with a range of services designed to help marketers orchestrate multi-channel campaigns, including mobile A/B testing, which is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Leanplum also offers automation, personalization and analytics. It claims a number of high-profile customers that use its platform, including Match Group LLC, which built the popular dating app Tinder, as well as GrabTaxi Co. Ltd. and soft-drink company Red Bull GmbH.

The company said it plans to use the new funding to continue building what co-founder and Chief Executive Officer Momchil Kyurkchiev calls the “marketing cloud of the future,” leveraging insights from mobile platforms to help companies create deeper and more meaningful relationships with their customers. Ultimately, Kyurkchiev said, he wants to create a platform that helps marketers build closer relationships with their customers.

“Marketing has always been about connecting the best product or service with the right person,” Kyurkchiev said in an interview. “Before AI, big data and machine learning, the little shop on the corner knew their customers personally and so well that they could predict and hand-select what their audience truly valued. It was true one-to-one, relationship marketing that delivered value and built long-term loyalty.”

Kyurkchiev said that while the advent of Internet-based marketing technology has provided more scale to these relationships, the focus on each customer’s personal needs has fallen by the wayside. Most marketing platforms are focused on mass transactions, blasting out generic messages that often fall on deaf ears. But by focusing on mobile, which provides unique insights such as time, physical location and in-the-moment relevance, Leanplum believes it can help marketers to improve their relationships with each user and provide more personalized and relevant experiences.

To that end, the company plans to invest more resources into the key technologies that power its platform, such as machine learning, cross-channel automation and one-to-one personalization. “Leanplum is building the next-generation marketing cloud that leverages the unique power of mobile to drive deep and meaningful customer relationships, while putting the relationship back into marketing,” Kyurkchiev said.

Image: Leanplum