As businesses push for migration to the cloud, platform providers are pivoting strategies similarly to offer support for the transition. Companies like Juniper Networks Inc. are working to create a cloud path for businesses that will enable them to fully utilize all the benefits of the new technology while avoiding as much risk as possible.

“What we’ve now started expanding into is the multi-cloud and hybrid cloud scenario and looking at how to secure these clouds on-prem … as well as bring rich analytics into real-time operational insight,” said Sumeet Singh (pictured), vice president of cloud analytics at Juniper Networks. Optimizing the cloud for customers is key to the company’s success and starts well before the process of migration.

Singh spoke with John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Justin Warren (@jpwarren), chief analyst at PivotNine Pty Ltd., during the AWS re:Invent event in Las Vegas, Nevada. They discussed Juniper’s approach to assisting businesses in their cloud strategies and how the company’s partnership with AWS is further enabling customer growth. (* Disclosure below.)

All about simplicity

Customer strategy at Juniper Networks is centered around securing a solid on-premises infrastructure and privacy policiy before working toward cloud migration. Singh and his team advise customers to ensure a full understanding of how applications are running on-prem, which can be moved to the cloud, and create a tested plan for implementation that will continue to serve the business at scale.

With so many approaches to cloud computing available, the issue of complexity is one that plagues many Juniper Networks customers. Singh’s team works to solve this challenge through strategic automation. “It’s truly all about simplicity. … They way we are doing that is … [to] automatically detect what’s going on and automatically apply the policies as well, no matter where the workload is and where it’s scaling,” he said.

Using advanced algorithms, Juniper Networks implements the appropriate policies for each customer and bridges these policies between private data centers and the public cloud automatically. “[Juniper] brings in the performance and operations inside from the running infrastructure. … Not just networking but the computer, the databases, your applications, your Kubernetes clusters, all of that to build for you this end-to-end view,” Singh said.

Juniper Networks’ built-in machine learning converts the visibility the company offers into real-time insights for both physical and virtual infrastructure.

By partnering with AWS, Juniper Networks has made it easier for developers to access products through the Amazon marketplace, Singh stated. The simplicity enabled by this partnership gets at the very core of Singh’s mission. “The value in the cloud is making it even simpler,” he concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Juniper Networks Inc. sponsored this segment of theCUBE. Neither Juniper Networks nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE