Cloud computing has become so attractive to enterprises, in part because of the opportunity it offers in expanded data storage and workload capabilities for businesses. But an increase in storage does not always correlate with robust backup, and as the volume of data businesses create increases, so does the need for a solution that protects historical information without risking real-time compute capabilities.

“We see a lot of customers looking to start to move their backup architecture to the cloud so they can de-invest in those old disk arrays and the old hardware that they have in their data centers. … Every year the business keeps growing … as more of our customers start to embrace the cloud,” said David Gugick (pictured), vice president of product management at CloudBerry Lab Ltd.

Gugick spoke with John Walls (@JohnWalls21), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Justin Warren (@jpwarren), chief analyst at PivotNine Pty Ltd., during the AWS re:Invent conference in Las Vegas, Nevada. They discussed the expansion of data enabled by the cloud, and how CloudBerry is protecting data assets with its backup and recovery software. (* Disclosure below.)

Backup for big data

Despite some early resistance to cloud backup, enterprises are increasingly looking to virtual platforms as their data needs expand past bare metal capabilities and cloud migration processes are proven reliable. CloudBerry is a cloud-agnostic backup vendor that allows businesses to bring them their cloud storage solution for backup, enabling customers to continue leveraging their platforms while receiving all the backup benefits the company provides.

“They can keep their EU assets in the EU; they can keep their U.S.-based assets in North America. … The backups are in their own storage; they’re theirs to keep,” Gugick said.

The company is currently focused on addressing ransomware issues that have become prevalent over the last year. “A lot of customers are concerned about having their backups in their own data centers where the ransomware can see their backup files in addition to their live data. What they want to be able to do is have local backups but also have backups in a place protected from any ransomware attacks,” Gugick stated.

CloudBerry is working to protect customers from these risks with built-in ransomware protection that helps customers detect when they’re infected by malware and secures their existing backup. “If we detect a lot of files that are getting encrypted … we will make a note of it, notify the administrator, and prevent any previous backups from being deleted,” Gugick explained.

While backup efforts can be limited by their expense to businesses, CloudBerry is working to optimize its system for cost efficiency. “There’s a limited internet bandwidth that most companies have available. … A product like ours … can help you do the scheduling of bandwidth to make sure you use appropriate amounts,” Gugick said.

As the mass of data resulting from artificial intelligence and “internet of things” innovations continually increases, efforts like these are proving essential to securing reliable compute processes. “Data is doubling in size every 18-24 months. … As customers are seeing their data centers grow in size, they are now increasingly looking at the cloud as a place to put all of those backups. … The more data that’s out there, the more customers want to come to us for solutions,” Gugick concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: CloudBerry Lab Ltd sponsored this segment of theCUBE. Neither CloudBerry Lab nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE