Now that the data warehousing craze has converted to public cloud mania, how is data integrator Informatica LLC innovating its business model to survive the changing tides?

Looking to answer these and other questions, SiliconANGLE is at Informatica World, currently underway in Las Vegas, Nevada. Watch live for exclusive commentary and interviews from our roving news desk, theCUBE, from Monday, May 21, to Tuesday, May 22. (* Disclosure below.)

Founded during the era of expensive computing and local memory, Informatica did well as an on-premises software management platform for the enterprise. Yet the introduction of flash storage technology shifted computing architecture to prioritize the data, not the underlying infrastructure. With an integration platform as a service market expected to reach nearly $3 billion by 2021, swelling at a compound annual growth rate of 41.5 percent since 2016, Informatica is betting big on cloud, rapidly realigning its efforts to meet new customer demands.

One area where Informatica excels is in the gray areas of enterprise data management, where public cloud offerings don’t solve all of computing issues. Hardware still matters, according to Wikibon analyst Peter Burris. Companies still need on-prem solutions for security, legality and intellectual property constraints, leaving Informatica searching for the best way to leverage modern virtualized computing environments to serve customer needs.

“That’s been Informatica’s mission in recent years — get to the cloud with more specialized data management technologies for the data that would be unique to an organization. Cloud plus metadata equals Informatica,” Burris said.

Managing relationships with cloud infrastructure platforms like Amazon Web Services Inc., Microsoft Azure and Dell EMC, alongside customer’s on-prem requirements is a balancing act for Informatica, particularly when it comes to cost and applications integration. An ongoing challenge for the Gartner Inc.’s magic quadrant leader is the pricing and servicing extended by these major cloud providers, which can follow different models from on-prem offerings.

A company like Informatica can demonstrate technological superiority for on-prem workload management, “but that superiority erodes if the industry doesn’t get a common class experience for both on-prem and cloud,” Burris said.

This challenge has driven Informatica’s direction, focusing now on the ability to manage high-quality, high-value metadata in a high-fidelity and cost-sensitive way, wherever data is stored. Burris deems this a “very smart strategy,” as it gives customers the opportunity to “create new analytics applications and integration for these applications.”

Speakers at Informatica World include Scott Guthrie, executive vice president of the Microsoft Cloud and Enterprise Group at Microsoft Corp.; Massimo Pezzini, vice prsident and Gartner fellow at Gartner; Sanjeev Mohan, research director at Gartner; Alan Dayley, research vice president at Gartner; and Jayadev (Jay) Gopinath, general manager, advanced technologies, innovation, data and analytics at Toyota Motor North America.

How to watch theCUBE interviews

We offer you various ways to watch all of theCUBE interviews that will be taking place at Informatica World, including theCUBE’s dedicated website and YouTube. You can also get all the coverage from this year’s event on SiliconANGLE.

TheCUBE’s dedicated website and Ustream

All of theCUBE’s exclusive interviews from Informatica World will be available on theCUBE’s dedicated website. TheCUBE coverage will start on May 21 at 10:30 a.m. PST and end on May 22 at 6:00 p.m. PST.

You can also watch all the interviews on the dedicated Ustream channel.

Watch on the SiliconANGLE YouTube channel

All of theCUBE interviews from Informatica World, which runs until May 22, will also be loaded onto SiliconANGLE’s dedicated YouTube channel.

Cubecasts

SiliconANGLE also has podcasts available of archived interview sessions, available on both SoundCloud and iTunes, which you can enjoy while on the go.

Guests who will be interviewed on theCUBE at Informatica World

Guests who will be interviewed on theCUBE include Informatica World 2018 speakers Amit Walia, president, products and strategic ecosystems at Informatica; and Anil Chakravarthy, chief executive officer at Informatica.

Other guests include Anurag Gupta, vice president of AWS; Bruce Chizen, board member and special advisor at Informatica; Dave Green, senior director of information technology and informatics at Genomic Health; Jerry Held, board member of public and private companies; Andrew Joss, head of solutions and data governance — EMEA-LA at Informatica; Ansa Sekharan, executive vice president and chief customer success officer at Informatica; Arun Varadarajan, practice head information management solutions for Cognizant; Chris Wojdak, production architect at Symcor; Graeme Thompson, chief information officer at Informatica; and Jitesh Ghai, senior vice president and general manager, data quality, security and governance at Informatica, to name a few.

Livestream of Informatica World 2018

If you are unable to attend Informatica World 2018 in Las Vegas, you can still catch a livestream of all the event’s keynotes from the comfort of your home or office. A livestream of the opening keynote will take place Tuesday, May 22, at 9:00 a.m. PST.

(* Disclosure: TheCUBE is a paid media partner for the Informatica World 2018 event. Neither Informatica LLC, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: Informatica