Data protection and privacy startup BigID Inc. today announced its second dose of funding this year, landing $30 million more in funding just five months after completing its $14 million Series A round.

The Series B round was led by new investor Scale Venture Partners and saw participation from previous investors ClearSky Security, Comcast Ventures, BOLDstart Ventures, Information Venture Partners and SAP.io. BigID has now raised $46.1 million to date.

BigID has caught the eye of investors thanks to its product that’s used to protect and monitor the privacy of enterprise customer’s personal data. The company uses proprietary machine learning algorithms to provide what it calls “identity intelligence” that allows users to find, track and “de-risk” identity data stored on customer’s servers.

BigID is pitching its product toward enterprises that need to comply with the new General Data Protection Regulation that recently came into force within the European Union. That regulation holds enterprises accountable for the data they gather on EU citizens, requiring that they’re more transparent about how they safeguard and use that information.

BigID can do this because it has what the company claims is a “unique ability” to instantly locate data belonging to specific individuals, which is a key requirement of the GDPR.

James Kobielus, an analyst with Wikibon, owned by the same company as SiliconANGLE, recently called out BigID for its ability to discover personally identifiable information in a blog post, noting its ability to track changes to this kind of data even as it’s used in production and development IT environments.

“It plugs into open-source DevOps environments such as Jenkins to automatically monitor changes to PII across the development lifecycle,” Kobielus said. “And it uses ML to compare its data with suspected pirate database to determine rapidly where there has been a breach that requires prompt notification.”

Ariel Tseitlin, a partner at Scale Venture Partners, will be joining BigID’s board of directors following the latest funding round. He spoke about the growing demand for BigID’s capabilities, saying GDPR means that companies need to shift away from manual compliance to an automated, data-centric approach.

“BigID’s advanced privacy automation technology provides enterprises a first-of-its-kind ability to address critical privacy requirements like right to be forgotten and data usage record-keeping at petabyte scale, across any data, on-premises or in the cloud,” Tseitlin said.

BigID said it’s planning to use its latest cash injection to accelerate product introductions as it looks to expand its customer base.

Image: TheDigitalArtist/Pixabay