Amazon Web Services Inc. became head honcho in public cloud by tuning out competition and turning up customer voices. Its catalog of services is arguably overwhelming now, but the company insists it simply doesn’t want to leave any customer needs unmet. This is why it plans on bringing out more much-in-demand machine learning and analytics technologies.

“Working from the customer backwards — it’s the only way to live,” said Charlie Bell (pictured), senior vice president at AWS.

Bell spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Girls in Tech Catalyst Conference in San Francisco. They discussed machine learning’s popularity and how AWS serves a massive customer base. (* Disclosure below.)

The kids want machine learning

“Customer-first” means more than a list of boxes to check off before some new code ships. It’s a culture that everyone in the company is steeped in. “If the company has a good culture, it’s … how everybody pulls at the same oars, and it’s really the fabric of a long-term business. Andy Jassy, AWS chief executive officer] said it many times — we all want a business that outlasts us. And the way you create that is through culture,” Bell said.

The company will unveil new ML, analytics and other offerings at AWS re:Invent in November.

AWS’ massive body of customers inspires the company’s every move. At re:Invent, it will announce new offerings in analytics, compute and storage, etc., Bell stated. New ML services will likely take a good deal of the spotlight. “As much as we’ve done so far, we’ve still got a lot coming in machine learning,” he added.

ML hype shows no signs of cooling off. This is fortunate for Bell since his own daughter just graduated from Carnegie Mellon University with math and ML specialties. “There’s no happier moment in a parent’s life than when your child says they’re going to study machine learning,” he said. “You know they will eat the rest of their life.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Girls in Tech Catalyst Conference. (* Disclosure: TheCUBE is a paid media partner for the Girls in Tech Catalyst Conference. Neither Girls in Tech, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE