The potential for improvements in flexibility, security and cost efficiency have attracted businesses at a range of virtualization levels to the cloud for data storage — which often means complex transitions and process management. As a leader in hyperconverged infrastructure, VMware Inc. is continuing to facilitate right-sized solutions for customers with a variety of use cases, according to Ernesto China (@ernestochina, pictured, left), director of storage product marketing at VMware.

“We have all these great new features coming in, [and] customers want to move to the latest capabilities,” China said. “We make it really easy for them to be able to move up to whatever level they need to.”

China and Brent Collins (pictured, right), global practice director, data center, at technology service provider World Wide Technology Inc., spoke with Stu Miniman (@stu), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host John Troyer (@jtroyer), chief reckoner at TechReckoning, during the VMworld conference in Las Vegas, Nevada. They discussed how VMware’s current offerings are designed to support customers at all levels of cloud adoption. (* Disclosure below.)

A bridge to cloud

To keep pace with the scaling adoption of VMware, specifically vSAN adoption from vSphere customers, the company released new additions to its vSAN product to provide improved management and troubleshooting capabilities, according to China.

“We’ve added to a lot to vSAN that make it much easier to administer, to manage deployment, to recapture any type of capacity that’s not being used,” China said.

The company also announced new vSAN partner profitability incentives that benefit companies like World Wide Technology in its work packaging custom solutions at a variety of consumption models for clients.

“vSAN itself is an easy button, but when you package it with the reference architecture, it’s even easier to roll that out and support different models, whether that’s [virtual desktop infrastructure], or general-purpose virtualization, or even enterprise applications,” Collins said.

That ease of use is further simplified by the accessibility VMware facilitates around hyperconverged infrastructure for customers interested in the benefits of cloud on-premises. “The value of the channel is really making it easier for customers to buy, deploy and manage. HCI really is that interim easy button,” Collins said.

For customers making those virtualization decisions, the right fit depends on existing customer investments and long-term goals, according to Collins. But with its increasing adoption, more customers are beginning to leverage vSAN’s full capabilities.

“The simplicity, ease of management, cost effectiveness, and integration with all the other virtualization tools makes it really easy all-in. Those are some reasons people might take a hard look at that versus a traditional storage array,” Collins concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference. (* Disclosure: VMware Inc. sponsored coverage of VMworld, and some segments on SiliconANGLE Media’s theCUBE are sponsored. Sponsors have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE