With a net promoter score of 86.6 and in the top 1 percent of B2B businesses, there is definitely something to be learned from the story of Pure Storage Inc. One reason the company’s score is so high is because customers rely on Pure Storage to deliver on its promises, according to Vaughn Stewart (pictured), vice president of technology alliances at Pure Storage Inc., thanks to cutting-edge technology.

Its predictive analytics technology, called Pure1, assists arrays in attaining availability greater than six 9s and is the concrete base on which the company provides reliable intelligent data storage management and support to its customers, Stewart explained.

To increase efficiency even more, Pure is moving to a hybrid model. “And what is it going to allow us to do?” Stewart asked. “It’s instantly going to help us reduce our cost and accelerate our AI initiatives by six times. Regardless of what you have — you have an all-flash array, you’re a cloud provider, you’re a hyperconverged … what really provides sophisticated outcomes is when you can bridge the technologies based on results.”

Stewart spoke with Lisa Martin (@LuccaZara) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the VMworld conference in Las Vegas, Nevada. They discussed the hybrid cloud, artificial intelligence initiatives, shared architecture, and the future for Pure Storage. (* Disclosure below.)

The value in shared architecture and data storage

Vendors are beginning to see the value in shared data storage, according to Stewart. It allows for multiple authorized parties to access the information at the same time, saves storage space, eliminates the chance that backups and old data will conflict with each other, and reduces the chances of duplicate files. Literally, everyone is on the same page, he explained

“Now we’re at a day and age today with shared accelerated storage and fast network interconnect with non-volatile memory express over fabric, whether we’re talking Ethernet or fiber channel,” Stewart said. “I now have the latency that’s within 10 microseconds of direct attached storage. I get all the benefits of shared, and I get some new architectural models that may help me with costs and efficiencies.”

Pure Storage is also advising its customers on their cloud-first strategy. “We’re working on architectures and educational conversations, not just about the data pipeline and how your data has to transform as it goes through these different phases, but also at the higher level, we’re really going to be leaning in on containerization so the customers can have greater mobility.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference. (* Disclosure: Pure Storage Inc. sponsored this segment, with additional broadcast sponsorship from VMware Inc. Pure Storage, VMware, and other sponsors do not have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE