UPDATED 12:20 EST / OCTOBER 23 2018

BIG DATA

All-flash data warehouse startup Yellowbrick Data raises $48M

Ambitious data warehouse startup Yellowbrick Data Inc. today said it has landed a second chunky funding round, barely three months after it emerged from stealth mode with $44 million in financing.

This time around it has raised $48 million in a Series B round of financing led by Next47, with participation from new investor DFJ Growth and existing investors.

Upon its launch back in July, Yellowbrick pitched its offering as a “revolutionary” data analytics platform for hybrid cloud environments with a focus on “direct flash queries.” Yellowbrick’s platform consists of an all-flash hardware appliance, plus data warehouse software that has been specially architected for native flash-memory queries.

The idea behind having an all-flash appliance for data analytics is that queries can be processed more rapidly, and the company claims it can do so up to 140 times faster than other data warehouses, while taking up 30 times less space in data center environments. The reliance on flash also means massive savings on data center cooling and energy costs, the company says.

Meanwhile, the software integrates networking, storage, central processing unit power, scheduling and an optimized analytic database with autonomous administration, and it’s designed for high levels of data ingest and processing. This enables users to run “mixed workloads, including ad hoc queries, large batch queries, business reports, ETL processes and OBDC inserts simultaneously,” the company added.

Wikibon analyst James Kobielus was somewhat skeptical of Yellowbricks’ claims at the time of its launch, noting its failure to publish any benchmark tests supporting its assertions around its speed and savings. Yellowbrick responded by saying it preferred to cite “referenceable customers” such as telecommunications firm TEOCO Corp. and online retailer Overstock.com Inc. that could back up its performance claims.

The new funding round can therefore be seen as a further validation of Yellowbricks’ claims.

“Vertical Integration across Open Systems Interconnection layers has an upside potential, especially when applied to hardware intensive scenarios,” said Holger Mueller, principal analyst and vice president of Constellation Research Inc. “So the appliance market is far from dead. It’s therefore good to see the progress at Yellowbrick bringing together the components needed to give CxOs the needed insights to help their enterprises accelerate.”

Yellowbrick was guarded about how it’s planning to use the new funds, saying simply that it aims to “further accelerate enterprise adoption” of its platform. The company’s plans to boost adoption will at some point see the launch of a public cloud hosted version of its platform, something that Yellowbrick co-founder and Chief Executive Neil Carson previously told SiliconANGLE should happen within the next 18 months.

Image: MabelAmber/Pixabay

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU