Technology is revolutionizing Hollywood, bringing forth ideas that have never been approached before. And Dell EMC and Sony Entertainment & Technology Innovation Studios are at the forefront of a monumental moment in human history that will change the way the movie industry — and other industries — function.

Glenn Gainor (pictured, right), president of Sony Innovation Studios, and Ravi Pendekanti (pictured, left), senior vice president of server solutions product management and marketing at Dell EMC, spoke with Lisa Martin (@LisaMartinTV) and Stu Miniman (@stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Dell Tech World event in Las Vegas. They discussed the ways technology is impacting Hollywood and how that will change the world (see the full interview with transcript here). (* Disclosure below.)

[Editor’s note: The following has been condensed for clarity.]

Martin: So we’ve seen a tremendous amount of evolution of the creative process being really fueled by technology and vice versa. Sony Innovation Studios is not quite one year old. This is a really exciting venture. Tell us about that, and what the impetus was to start this company.

Gainor: The genesis for it was based out of necessity … and I thought, ‘Well, we’ve got a pretty good technology company behind us. What if we looked inward towards technology to help us find solutions?’ And so, Innovation Studios was born out of that idea. And what was exciting about it was to know that we had invited partners to the game [including] Dell so that we could make movies, and television shows, and commercials, and even enterprise solutions leaning into state-of-the-art and cutting-edge technology.

Furrier: And what’s some of the work that you guys envisioned coming out of this mission?

Gainor: One of our key technologies is what we call the volumetric image acquisition. A volumetric image acquisition is our ability to capture a real world — this analog world — and digitize it, bring it into our servers using the power of Dell, and then live in that new environment, which is now a virtual set. And that virtual set is made out of billions, and trillions, and quadrillions of points — much like the matter around us. And that’s the difference, because many people use pixels, which is interpretation of life. We’re using points, which is representative of the world around us. So it’s a whole revolutionary way of looking at it, but what it allows us to do is actually film in it in a 30K moving volume.

Furrier: So talk about the relationship with Dell Technologies. What’s your role, how’d you get involved; tell the story about your involvement?

Pendekanti: When he talks about gazillion bytes of data … we have to be able to process that data quickly, we have to be able to go ahead and do the rendering, we probably have to go and do whatever is needed to make a high-quality movie. And that … in a way, is actually giving us an opportunity to go back and test the boundaries of the technology we are building — which we believe, this is the first of its kind in the media industry. If we can go learn together from this experience, we can actually go ahead and do other things in other industries too. How do we, as Dell Technologies, help in progressing the humankind? And if this is something that we can learn from, I think it’s going to be phenomenal.

Furrier: You’re going to have a better canvas, more paintbrushes on the creative side, and more access to artists. Is that the mission, to get those artists in there?

Gainor: I like to call it the democratization of storytelling. I’ve been very blessed again — I’ve been a Hollywood producer — and we’ve curated a certain kind of movie, a certain kind of experience. But there are so many voices around the world that need to be heard, and there are so many stories that otherwise can’t be enabled. Imagine a story that perhaps has a unique, special voice but requires distance. It requires five disparate locations. Perhaps it’s in London, Piccadilly Circus, and then Times Square, and perhaps it’s over to Abu Dhabi, and Libya somewhere — because that’s part of the story.

We can now collapse geography, bring those locations to a central place, and allow a story to be told that may not otherwise have been able to be created. And that’s vital to the fabric of storytelling worldwide. You want it to be unlimited. You want the human spirit to be unlimited. You want to be able to elevate people. And that’s the great thing about what we’re trying to achieve — and will achieve.

Pendekanti: We can take technology to next level where we can not only learn from one specific industry, but we could potentially put it to human good, in terms of what we could do.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Tech World 2019 event. (* Disclosure: Dell Technologies Inc., sponsored this segment of theCUBE. Neither Dell nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE