Fast-growing information technology services management company ServiceNow Inc. today said it has secured a strategic partnership with Google Cloud.

The partnership is designed to expand the footprint of its software platforms as it bids to hit $10 billion in annual sales. ServiceNow, whose cloud automation platform is used for IT service and other tasks, announced the deal as it kicked off its annual user conference in Las Vegas. It also launched new finance automation software at the same event.

The Google Cloud Platform partnership will initially see ServiceNow integrate its IT operations management capabilities with Google’s cloud infrastructure, enabling customers to use ServiceNow to discover and map Google Cloud services. The integration will also help ServiceNow to fine-tune the delivery of these services to customers and better manage spending.

Later, the companies are planning further integrations in areas such as cloud cost reporting and governance. Google’s real-time language translation capabilities meanwhile, will be added to ServiceNow’s IT service management tools.

“ServiceNow’s ITOM integration for Google Cloud Platform will deliver new features in phases,” the company said in a blog post. “The initial phase focuses on visibility and is currently available. The second phase focuses on deployment policy and self-service provisioning, including support for Google Deployment Manager (GDM), and is expected to launch over the summer.”

The partnership with Google comes at a time of rapid growth for ServiceNow, whose promise of organizing some of the more tedious aspects of IT such as setting up help desks has clearly resonated with customers. In recent years ServiceNow has expanded into new markets, such as human resources, helping it maintain a growth rate of 35% since going public in 2012. The company pulled in more than $2.6 billion in revenue last year.

“ServiceNow believes it can become a $10 billion company, creating significant opportunity for our global partner ecosystem to grow with us as we help enable digital transformation for customers worldwide,” David Parsons, senior vice president of global alliances and channel ecosystem, said in a statement.

The partnership with Google is a “win-win-win” situation for everyone involved, and should help ServiceNow put its foot to the floor again, analyst Holger Mueller of Constellation Research Inc. told SiliconANGLE.

“It’s a win for customers as they can use their familiar ServiceNow interface to manage Google Cloud resources, it’s a win for Google as it lands a partnership for one of the most popular IT service management tools, and it’s a win for ServiceNow as it gets an association with one of the top three cloud vendors,” Mueller said.

Dave Vellante, an analyst with SiliconANGLE’s sister market research firm Wikibon, said the partnership was more or less expected as ServiceNow looks to target more workflows adjacent to the large software business.

“Finance and closing the books requires specific workflows that ServiceNow can logically add to its portfolio,” Vellante said. But he cautioned that ServiceNow’s integration with Google doesn’t appear to be fully baked just yet.

ServiceNow also unveiled a new Finance Operations Management tool that’s designed to help companies close their books faster. There’s also a new Now Mobile application for completing tasks such as requesting new work computers or opening support tickets. It also works with Apple Inc.’s Siri and Google Assistant, enabling employees to use voice commands to complete certain work tasks.

A second new app called Mobile Onboarding is meant to help human resources departments set up new employees.

ServiceNow also announced some changes to its global partner ecosystem, including new programs for partners to help them “accelerate growth” and deliver “greater value” to customers.

Finally, ServiceNow said it has signed a strategic agreement with the consultancy firm Deloitte Touche Tohmatsu Ltd. Under that deal, Deloitte will serve as the main launch partner for ServiceNow’s new Finance Operations Management product, and will also help it to develop and market new products based on its existing platform.

“Deloitte is important,” Vellante said. “The big systems integrators love to eat at the trough and it’s a good sign that Deloitte and others are leaning in.”

Image: Google