Companies interact with their customers through a growing number of digital channels, with each interaction providing new data about user preferences and habits. But making full use of all this information is challenging because of the massive volume of records generated.  

Tealium Inc., a San Diego-based startup working to simplify the process, today announced that it has reeled in a fresh $55 million funding round. The investment was led by the late-stage growth capital fund of Silver Lake Partners with participation from Bain Capital, Parkwood and several others.

A source close to Tealium told TechCrunch that the funding more than doubles the startup’s valuation to about $850 million. The startup is reportedly also on the verge of hitting $100 million in annual revenue, with profitability said to be on the horizon as well.

Tealium sells cloud services that enable companies to centrally manage the customer data they collect across various digital channels. At the heart of the product lineup is AudienceStream, an analytics platform that can aggregate information from websites, mobile apps, point-of-sale systems and numerous other sources. It brings all the data together in one place to let organizations piece together disparate customer details into complete profiles.

From there, a company can use AudienceStream to feed the data into the various tools it use to engage buyers. The platform integrates with marketing automation systems, email tools, analytics services and a long list of other third-party solutions.

According to Tealium, the fact that AudienceStream makes it possible to manage customer data centrally has the added benefit of easing regulatory compliance. Companies can configure policies to make sure they process information in accordance with privacy laws such as the European Union’s General Data Protection Regulation.

Tealium boasts more than 800 enterprise users, including IBM Corp., Lenovo Group Ltd., Facebook Inc. and other major tech companies. The startup claims that the number of customer profiles created in AudienceStream has tripled over the past year.

With the new $55 million round, Tealium’s outside funding now stands at $160 million.

Photo: Tealium