UPDATED 20:12 EDT / JULY 08 2019

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Enterprise software firms Medallia and Phressia set terms ahead of IPOs

Investors will soon get two more chances to weigh in on enterprise software stock offerings.

Two software companies, Medallia Inc. and Phressia Inc., today announced terms for their initial public offerings on the New York Stock Exchange.

Medallia, a San Francisco-based customer experience software provider, said it’s planning to raise $247 million through an offering of 14.5 million shares between $16 and $18 per share. New York City-based Phressia, a maker of a patient-intake software platform for healthcare providers, is seeking to raise $125 million through the sale of 7.8 million shares at $15 to $17 per share.

Of the two, Medallia is the bigger of the two floats, with a midrange IPO price giving it a value of $2.8 billion, according to Nasdaq.com.

Founded in 2001, the company offers the Medallia Experience Cloud, a software-as-a-service platform designed to enhance customer and employee experience. According to the company, the platform records feedback from customers and understands it in real time to deliver insights and action across an organization.

Stereotypically for a tech startup going public, Medallia is in the red. While booking $313.6 million in sales over its last fiscal year, the company also recorded an $82.2 million loss. Coming into its IPO, Medallia had raised $325 million in venture capital funding. Its biggest shareholder, with a 41% stake pre-IPO, is Sequoia Capital.

Phressia’s IPO values the company at $658 million at the midpoint. Founded in 2005, the company offers a product that replaces paper records with an automated patient check-in process said to improve both the patient and the healthcare provider experience.

The company’s SaaS-based Phressia Platform includes an integrated payment solution for secure processing of patient payments and an engagement channel for targeted and direct communication with patients.

Phressia also enters public markets with net losses. The company reported revenues of $99.89 million for the year ended Jan. 31, up from $79.83 million in 2018. Phressia’s loss for the period came in at $45.26 million, up from $38.1 million the year before.

More and more established tech firms like Medallia and Phressia have either looked to or have gone public this year. Crowdstrike Holdings Inc., dating back to 2011, went public June 12, its stock price popping 71% on debut, while Fastly Inc., dating to the same year, popped 50% on its debut May 17.

Not all public offerings from older tech startups this year have been successful, however. Uber Technologies Inc., which dates back to 2009, dropped about 7% on debut May 9.

Both Medallia and Phressia are scheduled to list on the NYSE the same day, July 15, under the symbols MDLA and PHR.

Photo: ilamont/Flickr

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