Amazon Web Services Inc. today launched EventBridge, a service that will enable companies to connect their technology and business systems more easily to its cloud platform.

Even enterprises that have gone all-in on AWS still use external cloud applications to support their operations. In many cases, it’s useful to have the data generated by those applications available inside AWS. EventBridge, announced at the AWS Summit in New York City, makes that easier by providing ready-to-use data links for software-as-a-service solutions.

The service is launching with support for nine popular SaaS applications. It’s a fairly varied lineup that includes offerings such as the Segment customer analytics platform, the Zenefits human resources and payroll suite and PagerDuty, a tool used by information technology teams to respond to technical issues.

EventBridge enables companies to plug these applications into their AWS services of choice. An organization’s marketing team, for instance, might import customer profiles from Segment into AWS’ SageMaker machine learning service for analysis. The IT department, in turn, could display technical issues flagged by PagerDuty in CloudWatch, a console that the Amazon.com Inc. subsidiary provides for monitoring infrastructure health.

EventBridge also creates opportunities to automate certain tasks. The service can route data from outside applications to AWS Lambda, a serverless computing engine that carries out actions in response to specific events. Lambda provides a lot of versatility. It can restart a database if a downtime alert comes in via EventBridge, cleanse marketing data being imported for analysis or even run business logic for entire applications.

By making such workflows easier to implement, EventBridge could encourage more enterprise customers to standartize their operations on AWS. That’s certainly what the provider is aiming for. To expand the service’s appeal, AWS has set up a dedicated a partner program meant to encourage more SaaS providers to add integrations for their offerings.

EventBridge wasn’t the only highlight of AWS Summit today. The provider also updated CloudWatch, its infrastructure monitoring console, with a set of new dashboards that display performance and health data for software containers. AWS’s goal is simplify error diagnostics, as well as give companies better visibility into how many hardware resources their containers use.

SiliconANGLE’s livestreaming studio theCUBE is covering AWS Summit today, with analysis of the announcements.

Photo: AWS