Cloud data protection startup Druva Inc. announced ahead of VMworld 2019 in San Francisco what it says is the industry’s first “multitier data storage system” for Amazon Web Services Inc.’s public cloud.

Druva sells an integrated service for AWS users that combines data from endpoints, servers and cloud applications into a central repository for backup, data protection, governance and intelligence.

With the launch of its multitier data storage system, Druva’s capabilities now extend into data management, helping customers optimize the performance of their data and their spending on Amazon’s storage services.

Druva’s multitier data storage system uses machine learning to automatically decide which of Amazon’s storage services is the most suitable for each bit of data a company needs to store in the cloud. Amazon offers three basic services, including its main Amazon S3 service for so-called “hot” data, or data that’s used regularly and needs to be accessed quickly. It also offers the AWS Glacier service for “warm” data, and Glacier Deep Archive for “cold” data, both cheaper alternatives that cannot be accessed as quickly.

The ability to store data intelligently in those services depending on how often it’s used should make sense for most companies, Druva claims. It cites data from International Data Corp., which says that around 60% of a typical enterprise’s data is “cold”, while 30% is “warm” and just 10% is “hot.” So it’s obvious that most data doesn’t need to be stored in the more expensive AWS S3 service.

Druva reckons that by intelligently tiering data stored in AWS, companies can reduce their total cost of ownership by up to 50%.

“Beyond cost savings, the ability to see multiple tiers of data in a single pane of glass increases control for governance and compliance, and eventually analytics, and shows customers that the public cloud architecture decreases risk, cost and enables them to deliver on the promise of data,” Druva Chief Product Officer Mike Palmer said in a statement.

In a second announcement today, Druva also launched a new disaster-recovery-as-a-service offering for its customers designed to help them protect and recover data stored on AWS. The new service is said to offer improved recovery time objectives of just 10 minutes, and supports hybrid workloads that span on-premises data centers and private clouds.

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