UPDATED 12:00 EDT / OCTOBER 22 2019


Q&A: Inside Boomi’s secret growth recipe, business-model edge

Integration platform-as-a-service vendor Boomi, a Dell Technologies Inc. company, is living exciting times of steady growth. It claims more than 9,000 client organizations in over than 80 countries with integrations, and provides certifications to over 65,000 students. Its three main pillars around product, go-to-market, and success have helped to drive Boomi’s growth over the past few years.

“We just finished an almost 50% growth quarter,” said Chris Port (pictured), chief operating officer of Boomi, a Dell Technologies Inc. company. 

Port spoke with John Furrier (@furrier) and Lisa Martin (@LisaMartinTV), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Boomi World event in Washington, D.C. They discussed Boomi’s growth and culture, FedRAMP certification, and data-driven benefits (see the full interview with transcript here). (* Disclosure below.)

[Editor’s note: The following has been condensed for clarity.]

Martin: You now have 9,000-plus customers in 80-plus countries — 580 partners globally. It’s amazing the growth, and those are just some of the stats that were shared this morning. Talk to us about what’s transpired since we last saw you that really has you excited. 

Port: Our product team, we’ve got new people from the leadership level. So, a lot of growth there. From a go-to-market, you just talked about 80 countries, 9,000-plus customers. And then success. You know, the one thing that we’ve really done, is we’ve kind of hardened the methodology. We’ve added a significant number of team members under me as we kind of think about that success equation and really build it out, driving towards the 97/98% direct-side retention on the dollar.  

Furrier: You’ve got some good leverage from Dell Technologies now kicking in? 

Port: We’re incredibly excited about what Dell Technologies can do with us in the fed space. I was just in a federal break out, and Dell has such a great presence in the federal space and such great relationships. And that should absolutely be a force multiplier and accelerator for us there as well. 

Martin: Boomi announced in August FedRAMP authorization and one of the first iPaaS vendors in the marketplace. Talk to us a little bit about what that FedRAMP marketplace means, not just to your federal businesses, but to Boomi’s platform and capabilities in general. 

Port: When you think about the number of controls we had to go through to get that certification and the ability to do it in that five-month period, I think it highlights where we’re at and the investment that we’ve made. But 9,000-plus customers that aren’t in fed, obviously, why do they care? It’s about the increased security, it’s effectively the stamp of approval in terms of our scalability, and just what we’ve done to invest in their future, because it’s so paramount [to] being a trusted advisor. 

Furrier: Can you explain to people that aren’t yet Boomi customers what the business model is and how they engage with you and what should they expect. 

Port: You have legacy providers, as well as some of the newer names that are what I would call high control. They require a fair amount of development; they have long lead times in terms of getting to that time to value. Then you have the new school, and Boomi is certainly over here. We pioneered it, which is high productivity, high time to value. Again, we want to cut projects from nine months … that a customer will engage on to make that nine days. So everything starts from there, and our entire go-to-market has been built off that.


Martin: From an architectural differentiation standpoint, Boomi says, “We’re a cloud-native, single instance, multi-tenant cloud application delivered as a service.” Talk to us architecturally about how that is — what is that? And why is that so unique for Boomi to deliver? 

Port: Every time we do a release, all 9,000-plus customers …  get the same version of Boomi every month. They’re all working off that same version. Now, they like that, because there are no physical upgrades. But the reason single-instance means so much is … the 30 terabytes of anonymized data. You can’t do that unless you have a single-instance software. So, that’s kind of the secret sauce.

Furrier: The new brand’s going to get awareness — what’s Boomi? And then, community and education are a focus area; as COO, how are you going to tackle those opportunities and challenges as a leader?

Port: On the brand, I think this is a real opportunity for us to really accelerate and amplify our voice in the market. I think you’re going to see us really start to target the CX level, like, what is that CEO, that COO, that CIO — what are he or she thinking about — and really go after them to make sure that when they start thinking about integration flow, hub, that Boomi absolutely is part of their vernacular. 

In terms of learning certifications … we launched Boomiverse. We were literally doing … five certifications a day three years ago. [And now] we literally just closed a week where we did 50 a day. We’ve opened it up, and … it’s free. We want the world to come in and learn about Boomi. 

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Boomi World event. (* Disclosure: TheCUBE is a paid media partner for Boomi World 2019. Neither Boomi Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.