Whatfix, a startup that helps enterprises adopt software applications faster through tools such as interactive application walkthroughs, announced today it has raised $32 million in new funding to drive product development and expand into Europe and Australia.

The Series C round was led by Sequoia Capital India and included Eight Roads Ventures, F-Prime Capital and Cisco Investments.

Founded in 2014, Whatfix’s software-as-a-service Digital Adoption Platform helps enterprises in the adoption of software applications. The platform is aimed at unifying the employee experience and digital journey across desktop, mobile and web applications delivering enterprisewide search across fragmented content repositories.

The platform is said to boost user productivity via workflow automation, personalization and built-operate-transfer based data entry. For users, the platform delivers learning content in various formats and includes real-time guidance. The platform can also integrate with an organization’s learning management system to create interactive training programs.

Whatfix has 230 employees across six global offices. The company has more than 500 global customers, including Automation Anywhere Inc., Experian PLC, Grifols S.A., REG Services Group, Reed Specialist Recruitment, Sentry Financial Services Inc., Cardinal Health Canada Inc., DaVita Inc., BMC Software Inc. and Sophos Group plc.

The company has ample opportunities for further growth. The global DAP market is expected to grow at a compound annual growth rate of 15.5% out to 2027, according to a report published in December.

“Personalized in-app guidance, automation and quick discovery will help enterprises and their workers be more productive and reduce cognitive overload,” Khadim Batti, co-founder and chief executive officer of Whatfix, said in a statement.

Speaking to SiliconANGLE’s theCUBE earlier this month, Gary Malhotra (pictured), vice president of product marketing at Whatfix (pictured above) explained that “there used to be a time when product software companies would release once every 18 months,” Malhotra noted. “Now it’s once every three weeks. There’s no choice other than enabling users throughout their workday, throughout their applications with microlearning moments.”

Including the new funding, Whatfix has raised $49.8 million to date. Previous investors include Helion Venture Partners, Stellaris Venture Partners, Powerhouse Ventures and Square.