Business software automation platform startup Baton Technologies Inc. announced today it has raised $10 million in new funding.

The Series A round was led by Activant Capital and included Global Founders Capital and Hybris founder Carsten Thoma.

Founded in 2019, Baton is a software as a solution provider with a platform designed to automate and manage the software implementation process. The company’s platform is focused on streamlining complex implementation processes, optimizing sales funnels and ensuring the maximum number of satisfied software customers from project kickoff to widespread deployment.

The service is pitched at other software-as-a-service companies looking to improve the implementation of their solutions with the ability to accelerate rollouts at scale.

Using Baton, users can share the status of a customer implementation project in one click with everyone while open over a Zoom call. They can also see if a project is going to be late, what is holding it up and who is responsible, all in real-time, as work is being done internally and at the client.

“The process of getting a SaaS product live is still a hodgepodge of email, spreadsheets and weekly calls,” Alex Krug, co-founder and chief executive officer of Baton, said in a statement. “It takes the internal teams hours to chase down stakeholders for updates, revise project plans and update spreadsheets they’ve hacked together as status reports and it is just not scalable.”

Along with the funding announcement, Baton also announced a new financing program for SaaS companies called Baton Accelerate. Accelerate is aimed at providing financial support for startups looking to immediately ease capital constraints and convert bookings into revenue. The program will provide loans to SaaS companies that have sold and booked revenue but have not yet completed an implementation in the COVID-19 era.

Including the new funding, Baton has raised $12.5 million to date. A previous investor included Emerald Development Managers, according to Pitchbook.

Image: Baton