UPDATED 22:02 EDT / DECEMBER 23 2020


Fashion social network 21 Buttons exposes user data via unsecured cloud storage

21 Buttons La Plataforma APP S.L., a Spain-based technology startup that offers a fashion social network and clothing shop, has suffered a data breach with the records of its users found exposed online.

Discovered and publicized today by researchers led by Noam Rotem at vpnMentor, the data was found on an unsecured Amazon Web Services Inc. S3 cloud storage bucket. It included 50 million pieces of data, including social media posts and profiles, invoices, full names, addresses, postal codes, bank details, nation ID numbers, PayPal email addresses and in some cases the value of sales commission earned through the app.

Found in the data were details of payments made to hundreds of influencers around Europe, including Carlota Weber Mazeucos, Freddy Cousin Brown, Marion Caravano, Irsa Saleem and Danielle Metz.

Although the service and the “influencers” would be unknown to many, the company is venture capital-funded. According to Crunchbase, 21 Buttons has raised $30.7 million in venture capital funding from investors including 360 Capital Partners, Sabadell Venture Capital, Kibo Ventures, Breega, Idinvest Partners, JME Ventures, Samaipata and Sputnik Capital.

VpnMentor discovered the data breach on Nov. 2 and informed 21 Buttons three times of its exposed data, on Nov. 5, Nov. 12 and Dec. 8, with no initial response. The researchers also contacted AWS on Nov. 10 and Dec. 8 about the exposed data. The first response was Dec. 22, with a message saying only that the breach notification had been forwarded to “the correspondent department.”

As with all data exposures of this type, the risk of personally identifiable information being exposed is a gold mine for cybercriminals who can use the data for phishing, identity theft and other nefarious purposes. That it involved so-called “influencers,” celebrities of sorts, adds another dimension to the arguably pathetic security deployed by a company that should have known better.

“Most social media influencers try to keep their PII data secret and completely hidden,” the researchers noted. “However, by exposing their contact details, home addresses and national ID numbers, 21 Buttons has compromised the privacy of everyone affected.”

Given the company is based in Spain, it’s also bound by the European Union’s General Data Privacy Regulation. The fact that it has been informed of the data exposure for more than six weeks and failed to act upon the information could result in its getting fined or facing legal action.

Image: 21 Buttons

A message from John Furrier, co-founder of SiliconANGLE:

Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amazon Web Services and Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger and many more luminaries and experts.

Join Our Community 

Click here to join the free and open Startup Showcase event.

“TheCUBE is part of re:Invent, you know, you guys really are a part of the event and we really appreciate your coming here and I know people appreciate the content you create as well” – Andy Jassy

We really want to hear from you, and we’re looking forward to seeing you at the event and in theCUBE Club.

Click here to join the free and open Startup Showcase event.