Incident response provider StackPulse Ltd. emerged from stealth mode today backed by $28 million in funding.

The investment includes a $20 million Series A round led by GGV, plus $8 million from a previously unannounced seed funding round led by Bessemer Venture Partners, which also participated in the Series A.

StackPulse is emerging from stealth at a time when cloud outages seem to be becoming more commonplace, with incidents at companies such as Google LLC and Slack Technologies Inc. hitting the headlines in recent weeks.

In the case of those big firms, they typically employ dozens of site reliability engineers and have customized platforms to enable an immediate response to any outage. StackPulse says it can do the same for much smaller companies.

StackPulse sells what it calls an “incident response automation” platform that helps customers to streamline how they manage reliability and respond to events that impact their applications and services. The platform covers incidents ranging from minor performance issues to full outages that render services completely inaccessible.

StackPulse works first off by identifying how severe an incident is, for example, if it’s a false alarm or something minor that can be put off until a regular maintenance cycle, or if it needs immediate attention. If something needs to be fixed immediately, StackPulse will attempt to do so automatically.

Once the incident has been resolved, StackPulse pulls in all of the alert communications and related data to help with a post-mortem so engineers can figure out exactly what went wrong.

“Cloud-native technologies have helped developers innovate faster than ever before,” StackPulse co-founder and Chief Executive Ofer Smadari said in a statement. “But responding to production incidents is still a manual process, conducted with the same IT tools from a decade ago. We’ve seen testing, delivery and security ‘shift left,’ empowering developers to solve production problems with code. StackPulse brings this same DevOps principle to operating more reliable services.”

StackPulse currently has 35 employees and said it wants to triple its headcount this year in order to accelerate its global growth. It also plans to launch a free edition of its platform in the weeks ahead.

Image: StackPulse