UPDATED 17:45 EDT / APRIL 05 2021

CLOUD

How Cordial orchestrates hyper personalized customer experiences at enterprise scale

Being nice pays off. Especially when customers notice their technology partners are paying personal attention to their wants and wishes and they, in turn, spend more money to build. But getting from collecting data to insights that make customers rush happily to purchase a product is a giant step.

“We set out to build Cordial to really transform the way marketers and technologists collaborated; to fundamentally change the experiences their customers were having with their brands,” said Jeremy Swift (pictured), founder and chief executive officer at Cordial Experiences Inc. “After 15 years of seeing marketers struggle to get those platforms to scale to the level of data and sophistication out there, we knew there was a better way for marketers and technologists to work together. And we intimately then knew the way that this should be architected.”

Swift spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, for a special CUBE Conversation as part of theCUBE’s post-show coverage of the AWS Startup Showcase Event: Innovators in Cloud Data (which was held on March 24). They discussed hyper personalized messaging and how Cordial creates value by helping brands know what their customers want, and making it easy for them to get it. (* Disclosure below.)

Greater understanding leads to better communication

Billed as a cross-channel messaging and data platform, Cordial enables organizations to collect their unstructured, disparate customer and business data from wherever it lives within their tech stack. Through intelligent analysis, users can then build audience segments and gather insights and discover trends enabling them to orchestrate hyper personalized customer experiences at enterprise scale, according to Swift.

“In short, we’re the underlying data platform and the activation layer that helps brands better communicate with their customers because they ultimately understand their customers better,” he said.

Like all buzzwords, hyper-personalization can be used outside its true context. When asked for his definition, Swift described it as taking individualized behaviors and looking at them in a full view.

“Not just what I did in this moment, but what does my history with your brand tell me, and how do also some of those [immediate] behaviors also predict future behaviors as well,” he said. Then, using that fully contextualized data, organizations can ultimately drive and derive the content that is being put into the message.

90% faster implementation and 250X ROI

Triple-digit revenue growth within 30 days of starting to use the Cordial platform and a 250X increase in return on investment are typical customer results, according to Swift. And getting started with Cordial can take just seven days, a speed “that really is unheard of to nearly all enterprise brands,” Swift said, stating that Cordial’s “implementation process is 90% faster than the legacy marketing clouds out there within the market.”

Eddie Bauer and Revolve are two high-profile clothing brands that Cordial has helped make the move to automated highly personalized marketing. When they came on board, Revolve had spent approximately two years working with a legacy cloud and had two automations in place, according to Swift.

“In a matter of their first eight months with Cordial, they had nearly 30 new automations live, and … had generated eight times more revenue than they had previously generated,” he said. This brought in approximately $12 million in net new revenue from previously unrealized sources.

But while implementation speed, agility and phenomenal customer results are important to Cordial, the bottom line for the company is the quality of human connection.

“You can’t name your company Cordial and be a jerk,” Swift said. “There is a level of empathy that I think needs to be brought through in everything that we do. We’re not just out to be a world-class technology company for our clients. We know our clients expect that from us, but we really want to be great human beings at the end of the day.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Startup Showcase Event: Innovators in Cloud Data. (* Disclosure: Cordial Experiences Inc. sponsored this CUBE Conversation. Neither Cordial nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU